I knew when I got involved in blogging, I would become as addicted to blogging as I am to email. Fortunately, I have tempered my addiction with the reality of deadlines. So I'm eating my lunch and going through my blogroll and came across a fantastic blog by Jason Pinter on MJ Rose's site, about debut novelists getting a bunch of money--one's a success, one isn't.
But it's not Jason's commentary that really resonated (though it's fantastic, particularly his Janet Jackson comparison); it was the first comment on the blog about how women talk about books, and that's why women drive sales. According to this commentator, the book by the male author had "smut" sex--sleazy, not appealing to women--which is why the women who did read the book didn't recommend it to friends. I don't know if this is the case, but one thing is certain: women talk about books more than men. If women are talking about the book--recommending it to friends--creating that word of mouth that is essential for a book to really take off, you have a success.
What is your primary source of information when buying a new-to-you author? Browsing, word of mouth, pre-book buzz (ads, excerpts, reviews, etc), something else?