Kensington Gets Kinky With Aphrodisia
by Rachel Deahl, PW Daily -- 10/28/2005
Kensington Books is launching a new imprint to bring "erotic romance" to consumers on a bimonthly basis. Dubbed Aphrodisia, the imprint will launch with four books priced at $12.95 and $13.95. The impetus for Aphrodisia came about, according to v-p and publisher Laurie Parkin, out of a recognition that a number of erotic stories which first appeared online were making it into the retail market. Referring to the success of Kensington's Brava imprint, which, she says, attracted new readers by upping the "level of sensuality and mix of new and bestselling authors," Parkin hopes that Aphrodisia will proceed in much the same way.
The imprint will include an e-book component that will let consumer purchase Aphrodisia titles discreetly. The e-books, which will be sold through kensingtonbooks.com and aphrodisiabooks.com, will also have lower price points at $6.99 and $8.99.