HarperCollins's Avon Books imprint is expanding its reach in one of the strongest genres of women's fiction, erotica, and launching its own line to produce trade paperbacks on the topic: Avon Red. Noting that the popularity of the genre is "increasing steadily," Avon's publisher, Liate Stehlik, said the imprint will look to "provide the best, most sophisticated erotic fiction available."
Following other romance publishers like Kensington, which announced its own erotica-dedicated line called Aphrodisia in October (PW Daily 10/28/05), Avon will also publish its new imprint's titles as e-books (a format which is particularly popular among readers of the genre). Avon Red will launch in June with two anthologies—Parlor Games and If This Bed Could Talk—with plans to release one title per month beginning in September. The imprint has already signed six titles in total, among them Toni Blake's Swept Away (September) and Cathryn Fox's Pleasure Control (December).