Okay, so it’s been a few years since I’ve published a book. (In case you’re wondering, I blame that lapse on my ex. Not that it’s really his fault that I got distracted by other things and stopped writing, but I do like to make him feel special even though we’re no longer together. I’m like that. Considerate, I mean.) Anyway, now that I’m writing again, suddenly, everybody is talking about branding.
“Faye, you need a brand!”
That’s what other authors usually tell me whenever I tell them I’m writing again. I figure they must mean it since they used an exclamation point and everything.
“Okay,” I say. “How about Ben and Jerry’s Chunky Monkey? That’s a great brand.”
“No, no, no!!”
Again with the exclamation points. They’re also looking at me funny at this point.
“You need a brand, Faye. Readers expect a brand. You’ll never get published again if you don’t have a brand.”
Okay, fine. I guess I’d better get one then. (Plus, an agent and a publisher. Maybe Target is having a huge blow-out sale this weekend and I can pick up all three.) But before I rush right out there and pick up mine, I’d like to know what you guys think.
How important is branding to an author’s career?
Do readers really expect us to have one?
And what's wrong with Ben and Jerry's Chunky Monkey? (I mean, have you tried it?)